Effective Date: May 28, 2025
Last Updated: May 28, 2025Privacy Policy for Affinity Biosensors, LLC
Affinity Biosensors, LLC (“Affinity Biosensors,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Website”). By accessing or using the Website, you consent to the data practices described herein.
1. Scope and Consent
1.1 This policy applies to all visitors, users, and others who access the Website, regardless of location.
1.2 By using our Website, you consent to the collection, use, and sharing of your information as described in this policy. If you do not agree, please do not access or use the Website.
2. Information We Collect
We collect the following categories of information:
2.1 Personal & Contact Data
- Name, email address, postal address, telephone number
- Account credentials when you register
2.2 Technical & Usage Data
- IP address, browser type/version, operating system
- Pages visited, referral URL, access times, device identifiers
2.3 Marketing & Demographic Data
- ZIP code, age range, gender, interests, preferences
- Newsletter sign‑up and survey responses
2.4 Sensitive Data
- We do not collect sensitive categories (race, religion, health data) unless you explicitly provide them. Any such collection will occur only with your clear consent.
3. How We Use Your Information
We process your data on the following lawful bases:
- Performance of Contract: To deliver services you request (e.g., user registration).
- Legitimate Interests: To analyze Website usage for improvement, maintain security, and protect our rights.
- Consent: For marketing communications and surveys, when you opt‑in.
Primary Uses
- Operate, maintain, and improve the Website
- Provide customer support and respond to inquiries
- Send administrative messages (e.g., account notifications)
Marketing & Personalization
- With your consent, send promotional offers, newsletters, and surveys
- Display personalized content, recommendations, and advertisements based on your usage and preferences
4. Sharing Your Information
We may share your information with:
- Service Providers: Vendors who help with hosting, email delivery (e.g., Mailchimp), analytics (e.g., Google Analytics), and payment processing.
- Business Transfers: In the event of a merger, acquisition, or asset sale, personal data may be transferred.
- Legal Requirements: When required by law or to protect our rights, safety, or property.
All third parties are contractually bound to use your information only as necessary to provide services to us and to maintain confidentiality.
5. Cookies & Tracking Technologies
5.1 Types of Cookies
- Essential: Required for basic Website functionality.
- Performance: Collect anonymous usage statistics.
- Functional: Remember preferences (e.g., language).
- Targeting/Advertising: Deliver relevant ads.
5.2 Managing Cookies
You can control cookies via your browser settings. Disabling cookies may impact your experience and prevent use of some features.
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes in this policy or as required by law. Account data may be kept for up to seven (7) years after you close your account, unless a longer retention period is required.
7. Security of Your Information
We implement industry-standard measures, including SSL/TLS encryption, firewalls, and access controls, to protect your data. However, no system is impenetrable—transmission of data is at your own risk.
8. Children’s Privacy
Our Website is not directed to children under 16. We do not knowingly collect personal information from minors. If we learn that we have inadvertently gathered data from a child, we will delete it promptly.
9. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete your personal data
- Restrict or object to processing
- Receive a copy of your data (data portability)
- Withdraw consent at any time (where processing is based on consent)
To exercise these rights, contact us as below.
10. International Transfers
If you are located outside the U.S., your information may be transferred to—and processed in—the U.S. We will safeguard transfers in compliance with applicable laws.
11. Changes to This Policy
We may update this policy from time to time. The “Last Updated” date will reflect changes. Significant changes will be posted prominently or notified to you directly.
12. Contact Us
If you have questions or wish to exercise your rights, contact:
Email: info@affinitybiosensors.com
Address:
Affinity Biosensors, LLC
222 East Canon Perdido Street
Santa Barbara, CA 93101
